x90
for 1 year
Scaled the advertising campaign’s revenue by 90x in 1 year
Client
An international marketplace offering a wide range of products that helps people save money when shopping online.
Objectives
-
Achieve and continually improve KPIs (ROAS) -
Attract new customers to the marketplace
Platforms
To achieve the best results for the client, we utilized the Android platform, which provides optimal tracking capabilities for the advertising campaign.
Approach
The marketplace was already popular among older audiences, but to drive significant growth, it needed to capture the attention of younger users. To develop relevant creative solutions, we analyzed short-form video trends on VK, TikTok, and Reels, identifying the most popular styles and content mechanics.
As a result, we created vibrant video ads that blend seamlessly into users’ feeds and overcome “banner blindness.” These ads closely resemble the platform-native content formats, making them feel natural, engaging, and highly effective
Results
- Increase in campaign revenue within one year 90x
- boost in conversion from install to order 61%
We scale up success!
Revenue dynamics from the advertising campaign over the first year of collaboration
As the project progresses, we collect more data, which we leverage to continuously optimize our KPIs.