$3,000,000
extra monthly revenue
was achieved by Ozon by the end of 2021 thanks to the performance marketing campaign run by Scalehub.
Client
With 53,5 million active buyers by the end of Q3 2024, Ozon is one of Europe’s leading ecommerce platforms.
- >150,000,000 SKUs across 20 product categories
- 371,5 млн orders delivered in Q3 2024
- >500,000 active merchants on Ozon Marketplace as of Q3 2024
- 718₽ млрд GMV in Q3 2024
Objectives
-
Acquire new customers to Ozon marketplace -
Drive order frequency among existing customers -
Convert existing non-buying users into customers -
Meet & constantly improve KPI: CAC, CPO, ROI
Platforms
In order to achieve the best results for the client, we use iOS and Android mobile platforms that demonstrate the best performance in terms of ROAS and LTV.
Approach
Segmentation is the key to success when you promote such a giant marketplace with 100M SCUs in its product range. Our team is constantly testing hundreds of options of targeting + creative materials in order to show potential customers the best offer they need right now.
Bright, eye-catching creatives are the hallmark of our team. We are not afraid of experiments! We encourage the bold decisions of our designers, while respecting the client’s brand book.
Outcome
- ROAS improved by 88%
- CPO improved by 64,5%
- new customers acquired > 50,000
- orders > 1,000,000
We scale up success!
As we acquire more experience in promoting the project and increase the amounts of data collected, we use both to improve our KPIs.
Different people get their dopamine kick from different things. For our team, it comes from seeing how our clients' KPI improve on a daily basis.
And our clients couldn’t be happier about that:
Ozon began to work with Scalehub to recruit new customers to the platform. That was a challenging goal because Ozon is already one of the largest and most ubiquitous e-commerce platforms in its home market. Scalehub was very creative and available almost 24/7. The agency offered us a set of strategies and tested them. They’ve chosen the most effective option that enabled them to consistently meet and overperform KPIs throughout the entire term of our collaboration.
