63%
in 6 months
CAC has been Reduced by 63% vs. Target in 6 Months
Client
Uzum – the largest digital ecosystem in Uzbekistan
- Valuation > $1 billion Uzum became Uzbekistan’s first unicorn
- > 12,000 entrepreneurs Selling more than 1 million products on the platform
- 19 million orders Delivered in 2024
- 112,000 sq. m The area of the largest warehouse in Central Asia
Objectives
-
Optimize marketing spend and improve key KPIs (CAC, CPO, ROAS) -
Increase order frequency among existing customers -
Attract new users to the platform
Platforms
To ensure maximum efficiency, we leveraged the Android platform, which provides the best tracking and analytics capabilities for our advertising campaigns.
Approach
When working with Uzum Market, we focused on generative neural networks to create eye-catching ads that overcome banner blindness and make campaigns more noticeable and effective. These neural networks also enable precise adaptation of visuals to Uzbekistan’s national context, ensuring the creative resonates with local audiences. Additionally, they allow us to quickly translate ad copy, accounting for linguistic norms and cultural nuances.
We experiment and innovate while preserving the brand’s identity. Our bold creative solutions not only grab attention but also build an emotional connection with the audience, motivating them to take action.
Results
- Improvement in CAC compared to the target 63%
- Conversion from install to new customer 8%
- Cost per install Under $0.30
We scale up success!
CAC Dynamics in Uzum’s Advertising Campaign
As the project progresses, we gather more and more data, which we use to continuously optimize our KPIs.
And Our Clients Are Also Pleased with the Results
Just six months after launching the campaign, we saw that the CAC was lower than expected, and we’re now preparing to scale. The agency Scalehub works with full transparency: we have complete access to all ad accounts, and we can see that the process doesn’t stop for a single day. The traffic quality meets our expectations, and their creative, out-of-the-box approach to ad production is especially impressive.
